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Story Ideas

As a company committed to putting the power of health in people’s hands and as a leader in developing health care system solutions, we have a great story to tell. Here are a few examples:

  • The way we look at health care is changing. With so many choices and questions, taking charge of your health can be a challenge. Aetna’s vision is to empower consumers by putting their health in their own hands, resulting in health care delivery that is more convenient, connected and cost effective. Solutions like iTriage, brought to you by Aetna, provide an end-to-end experience, bringing the necessary pieces together for consumers to make the right healthcare decisions.more...
  • Aetna helps its members learn more about how to get and stay well. More than just managing health conditions, our health and wellness programs focus on the whole person – mind and body. We reach people not only when and where they need it most, but on their terms to better help them take charge of their health and wellness. For example, our Get Active wellness program provides peer support to help overcome hurdles and boost motivation.more...
  • Value-based, patient-centered care models, including accountable care organizations (ACOs), are an important component of Aetna’s vision for a more connected and effective health care system. We believe that together with providers, we will help drive much-needed change to the quality, delivery and cost of health care in America. Since 2005, we have invested more than $1 billion to acquire or build a variety of capabilities to support and enable accountable care models.more...