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-- New group will align resources to drive the company’s direct-to-consumer strategy to better serve the evolving marketplace --
HARTFORD, Conn.--(BUSINESS WIRE)--Aetna (NYSE: AET) today announced that Dijuana Lewis is joining the company as executive vice president responsible for the newly formed Consumer Products and Enterprise Marketing organization. In this role, she will be responsible for aligning consumer focused businesses, products, services and capabilities to deliver a personalized end-to-end consumer experience that positions the company for long term growth. Lewis will report directly to Aetna Chairman, CEO and President Mark T. Bertolini and will be a member of the company’s Executive Committee.
“The future of health care will be driven by consumers and the increasing role they will play in managing their health and health care finances,” said Bertolini. “Under Dijuana’s leadership, we will align and energize the resources, technologies, products and people we need to truly personalize the health care experience and deliver solutions that keep people well.”
As Executive Vice President for Consumer Products and Enterprise Marketing, Lewis will oversee critical strategic initiatives and capabilities including Aetna’s private exchange strategy, consumer experience, digital assets, and marketplace informatics and analytics.
Lewis comes to Aetna from Walmart, where she most recently served as senior vice president of Healthcare Solutions. In this role, she was responsible for developing the company’s strategic direction for health care solutions in the U.S. Prior to her time at Walmart, Lewis spent sixteen years at WellPoint, most recently serving as president and CEO of the Comprehensive Health Solutions Business Unit, which included WellPoint’s provider relations, care and disease management, imaging management, information management, and personal health guidance companies, as well as WellPoint’s pharmacy solutions group.
Aetna is one of the nation's leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services, workers' compensation administrative services and health information technology products and services. Aetna's customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com.